The story behind the name Dump De Fridge is quite personal to the Founder of the company. He found himself in a situation where the humble, everyday fridge was providing a continuous short term solution that resulted in over indulgence. He thought to himself, 'I need to Dump that Fridge', realising that a more long term solution was needed to a growing issue. In time he was able to manage the problem at hand with the right direction, guidance and expertise.
When he launched his company that provides long term business solutions for companies, the name ‘Dump De Fridge’ was born. It is a reminder of the actions needed to overcome the challenges before him, which correlates to companies requiring help too.